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Overview
In Japan
GE Capital Consumer Finance provides a wide variety of services and products including shopping credit and credit cards such as GE VISA Card, Dell Premium Plus Card, and JARL Card. With a centralized process for credit applications, we can drive greater efficiences with our customer services and collection activities at our Business Center in Fuchu, Tokyo. Our mission is to be the leading partner for clients and consumers in the consumer finance field in our region.

GE Consumer Credit provides personal loan services under the "Honobono Lake" brand name. With customer convenience as our first priority, we are currently expanding our Internet/mobile phone offerings and similar e-channels, as well as establishing additional ATM cash machines to meet the needs of our customers - 24 hours a day, 7 days a week.

GE Nissen Credit was established in October, 2000 as a joint venture between Nissen, a leading Japanese mail-order firm, and the former GE Capital. The company combines the strengths of both parent companies to offer superior consumer credit services to its 16 million customers. GE Nissen Credit also boasts a rapidly growing mail order business infrastructure including catalogs and call centers, and a strong national network of more than 66,000 cash dispenser terminals.
Learn more about GE Consumer Finance in Japan
Product Directory
BankCards
Consumer financing cards, such as MasterCard, Visa and other co-branded products, that provide consumers with a revolving line of credit for purchases. The consumer chooses how much of the account balance to pay off each month, subject to minimum payments.
Consumer Loans
Revolving or fixed closed-end lines of credit. Customers pay pre-arranged monthly installments, depending on the size of the credit line. These are also referred to as direct-to-consumer loans, unsecured revolving loans or direct loans, depending on the market. They are primarily offered through branches or telemarketing.
Private Label Credit Cards
Revolving credit issued under a retailer's or manufacturer's name. Consumers choose how much of the account balance to pay off each month, subject to minimum payments.
Sales Finance
Closed-end personal loans issued with or without collateral. They are offered primarily through retail channels. Term loans range anywhere between 12 and 120 months, and there are often interest-free periods as well as no annual fees.
Key Clients
Dell Premium Plus Card Dell Computer
Dell Premium Plus Card, a co-branded credit card with Dell Computer, enables customers to pay for Dell products when they shop online, with the added benefit of a points program. Cardholders can also use the card for shopping and cash advances at VISA member offices and VISA ATMs worldwide.
JAPANET Takata JAPANET Takata
JAPANET Takata provides consumers with a wide range of audio-visual equipment, consumer electric/electronic devices, electronic stationery, jewelry, and much more through TV/radio shopping, Internet shopping and catalog shopping.
eBank eBANK
Through an alliance with eBANK, we're enhancing our e-channels for personal loan services to meet our customer's needs . We now accept loan payments 24 hours a day through the Honobono Lake Web site.
Contact
Kazue Saka
Alt Ito Building
1-6-21, Mita Meguro-ku
Tokyo 153-0062
Japan
tel : 81-3-5724-6207
email : kazue.saka@gecapital.com
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