Affinity Loans are revolving or fixed closed-end lines of credit offered to members of affinity groups such as automobile associations, teacher associations, and other organizations through GE Consumer Finance. These loans are primarily offered through branches or telemarketing. Customers then pay pre-arranged monthly installments, depending on the size of the credit line. These are also referred to as direct-to-consumer loans, unsecured revolving loans or direct loans, depending on the market.