GE Consumer Finance, a unit of General Electric Company, with $77 billion in assets, is a leading provider of credit services to consumers, retailers and auto dealers in 35 countries around the world. GE Consumer Finance, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance.